Advanced Typography | Task 4 Final Compilation & Reflection

 04.11.2024 - 17.12.24 ( Week 8 - Week 13 ) 

Lam Hui Zhen / 0374770
Advanced Typography /  Bachelor of Design (Honors) in Creative Media / Taylors University
Task 3:  Type Exploration & Application

Table of Contents

  1. INSTRUCTIONS (Links To Blog)
  2. TASK 1 - EXERCISE
  3. TASK 2 - KEYWORK & COLLATERAL
  4. TASK 3 - TYEPE EXPLORATION & APPLICATION
  5. REFLECTIONS

INSTRUCTIONS

TASK 1 EXERCISE


EXERCISE 1 - TYPOGRAPHIC SYSTEM

Fig 2.1 Axial system Final

Fig 2.2 Radial system Final

Fig 2.3 Dilatational System Final

Fig 2.4 Random System Final

Fig 2.5 Modular System Final

Fig 2.6 Grid System Final

Fig 2.7 Transitional System Final

Fig 2.8 Bilateral System Final



Fig 2.9 Final Outcome without grid

Fig 2.10 Final Outcome with grid

EXERCISE 2 - TYPE and PLAY


Fig 3.0 First Letterform extraction and Outcome

Fig 3.1 Second Extraction

Fig 3.2 Before and After first refinement

Fig 3.3 Final Outcome pdf
Fig 3.4 Final Outcome Letter B

Fig 3.5 Final Outcome Letter O

Fig 3.6 Final Outcome Letter J

Fig 3.7 Final Outcome Letter F

Fig 3.8 Final Outcome Letter A

Fig 3.9 Final Outcome of poster

TASK 2 KEY ARTWORK & COLLATERAL


Fig 4.1 Black wordmark on white background

Fig 4.2  White wordmark on black background

Fig 4.3 Colour Palette

Fig 4.4 Wordmark in actual colours on lightest shade of colour palette

Fig 4.5 Wordmark in lightest shade of colour palette on darkest shade of colour palette

Fig 4.6 Final Animation

Fig 4.7 Final Outcome pdf


Task 2B Collateral

Fig 5.0 Final NameMark

Fig 5.1 Collateral T-shirt

Fig 5.2 Final Logo Expand from namemark

Fig 5.3 Final Collateral Tote Bag

Fig 5.4 Final Collateral Application Logo

Fig 5.5 Screenshot of Instagram Page


Fig 5.6 Final Out for Task 2B

Instagram link : https://www.instagram.com/zzz.hen_/

TASK 3 TYPE EXPLORATION & APPLICATION

Download the font at : 

PONYO FONT

Fig 6.0 Final Font

Fig 6.2 Font Presentation 1

Fig 6.3 Font Presentation 2

Fig 6.4 Font Presentation 3

Fig 6.5 Font Presentation 4

Fig 6.6 Font Presentation 5

Fig 6.7 Font Presentation pdf

Fig 6.8 Font Application 1

Font 6.9 Font Application 2

Fig 6.10 Font Application 3

Fig 6.11 Font Application 4

Fig 6.12 Font Application 5

Fig 6.13 Font Applications pdf

REFLECTION


Experience
This semester has been a valuable learning experience that pushed me out of my comfort zone and allowed me to grow as a designer. From overcoming challenges with layout design to exploring new areas like typography, animation, and branding, I’ve gained skills that will be essential for future projects. While there were moments of frustration, they were balanced by exciting breakthroughs and a deep sense of accomplishment. I’m excited to keep building on these experiences and continue developing my creativity and technical abilities moving forward.

Observations
This semester, I’ve learned how crucial small details are in design. In Exercise 1, I realized that the spacing between letters and words can dramatically change the feel of a layout. I also discovered that fonts carry meaning, often inspired by nature or abstract ideas. When creating name marks, I focused on balancing readability with visual appeal, especially when zoomed out. Task 2B taught me to maintain harmony in designs, especially for platforms like Instagram, where every element needs to fit together seamlessly. Overall, I’ve become more aware of how each choice in design impacts its clarity and effectiveness.

Findings
This semester taught me that design is about consistency, balance, and clear communication. I learned to step out of my comfort zone, experiment with typography, and create meaningful designs. Good design not only looks appealing but also conveys the right message, a lesson I’ll carry forward in my work.