Advanced Typography

23.9.2024 - .10.24 ( Week 1 - Week 6 )

Lam Hui Zhen / 0374770

Advanced Typography / Bachelor of Design (Honors) in Creative Media / Taylors University

Task 1: Exercise

LECTURES
INSTRUCTIONS
TASKS
FEEDBACK
REFLECTIONS
FURTHER READING

LECTURES

Week 1

Advanced Typography : Typographic System

Eight Major Typographic System:

Axial
Radial
Dilatational
Random
Grid
Modular
Transitional
Bilateral

-Axial System: The elements are placed to the left or right (single side) The information is placed based on the single line

Fig 1.0 Axial System Example

-Radial System: All the elements/ information are extended from a point of focus. All the information will spread out from the point. There can be multiple points in one page.

-Dilatational System: The elements expand from a central point (look like a circle). Can place the information into different rings.

-Random System: The elements are randomly appear without any specific pattern or relationship

-Grid System: Common typographic system. The elements are placed in vertical and horizontal divisions. Especially use in books. Use different font sizes and types to create the hierarchy

-Transitional System: All informal systems of layered banding. Segregating information within certain bands.

-Modular System: This is a series of non-objective elements that are constructed in a standardised units. Allow to move the individual units to where you prefer. every unit in same size.

fig1.1 Sample of Modular system

-Bilateral System: The elements are placed in a symmetrical way.

Week 2

Advanced Typography : Typographic Composition

Principles of Design composition

Fig 1.2 Rules of third

-Rules of Thirds: Photographic guide to composition. Frame divide into 3 coloumns

8 typographic system

-Environmental Grid:

Based on the exploration of an existing structure
Organizer the information in super-structure
include non-objective elements to create a unique visual

Fig 1.3 Example of Environmental Grid

-Form and Movement Grid:

Based on the exploration of an existing Grid systems

Fig 1.4 Form and Movement Grid

Week 3

Advanced Typography : Context & Creativity

- Handwriting :

First mechanically produced letterforms
Basic or standard for form
Shape and line are influence from others tools and materials
Oldest writing systems present in Southeast Asia was Indian Scripts

Fig 1.5 Evolution of Latin Alphabet

- Cuneiform :

Earliest system of actual writing
Used in a number of languages

- Hieroglyphics

Egyptian writing system
Craving
System mix within rebus and phonetic characters

Fig 1.6 Ancient Egypt Chart

- Early Greek

Built on the Egyptian logo consonantal system
22 letters
Words in row but the direction not fix
The stroke grown ticker

Fig 1.7 Early Greek

- Carolingian Minuscule

Enstablished by court school
Use for all legal and literary works
Important a development as the standard roman capital

- Movable Type

Printing (wood block) had been practiced in China, Korea ,Japan
Introduction of moveable type was introduces in the 1000-1100 CE
Koreans establish a foundry to cast movable type

- The Brahmi Script

Earliest writing system developed in India
One of the most influential writing system

Fig 1.8 Brahmi Script

Fig 1.9 Evolution of Middle Eastern Alphabets and Chinese Script

Programmers and Type Design

More vernacular scripts are being produced by software giants.

Local Movements and Individuals

Murasu.com spear-headed by programmer and typographer in Malaysia.

Huruf a local group of graphic designers interested in the localized lettering of latin.

INSTRUCTIONS

Fig 2.0 Module information pdf

TASK 1 Exercise 1

In this exercise, we are asked to create 8 typographic posters by using the different typographic system. Simple elements are allowed using in this task. All the designs must done in Adobe InDesign.

The contents have been provided.

The Design School,

Taylor’s University

All Ripped Up: Punk Influences on Design

The ABCs of Bauhaus Design Theory

Russian Constructivism and Graphic Design

Open Public Lectures:

June 24, 2021

Lew Pik Svonn, 9AM-10AM

Ezrena Mohd., 10AM-11AM

Suzy Sulaiman, 11AM-12PM

June 25, 2021

Lim Whay Yin, 9AM-10AM

Fahmi Reza, 10AM-11AM

Manish Acharia, 11AM-12PM

Lecture Theatre 12

Progress

Fig 3.1 Axial system

For the first design (Left), I used the most common Axial system, but I tried to play with different font types to make the poster nicer. Red colors are use to make the information look more pop-up.

Second design (Right), I think the straight line in the axial system is too common, so I decided to use a diagonal line in this system. I want the title to look more attractive, so red frames are used to highlight the title to attract the audience's view.

Fig 3.2 Radial system

For the Radial system ,I try to used one and two point as the main focus and spread out the text information. I try to create a dynamic typo in the second pic (Right) by using some lines. It's to strengthen the sense of spread out.

Fig 3.3 Dilatational system

I'm quite struggle at the dilatational system. It's hard to create a strong hierarchy typo .For the second design (right).I use the infinity logo as reference and place the text on it. By using the bold text on the important information to ensure the readability of the text.

Fig 3.4 Random system

In the random system, I used some graphic elements and different font to create a random vibe. These outcome are actually inspired by the collage art so I overlapping the text and graphic elements.

For the second design I use the text " ALL RIPPED" as the main focus. The red frame highlight the text and it lets the typography looks more attractive. Different type font are using in this system and it's help to emphasize the random vibe.

Fig 3.5 Modular System

For Modular System, I was inspired by the calendar layout so I put some lines and increase some text to bring out the vibes. Different font size emphasize the hierarchy of the layout.

Fig 3.6 Grid system

3 x 3 boxes are used in the both layout.

Fig 3.7 Transitional system

For the transitional system, I used different sizes of strokes and put the text on it to create the bands. Depth and overlap the text let the layout looks light and airy. The lines leads the viewer attention look read the information.

Fig 3.8 Bilateral system

Final Outcome

Fig 3.9 Axial system Final

Fig 3.10 Radial system Final

Fig 3.11 Dilatational System Final

Fig 3.12 Random System Final

Fig 3.13 Modular System Final

Fig 3.14 Grid System Final

Fig 3.15 Transitional System Final

Fig 3.16 Bilateral System Final

Fig 3.9 Final Outcome without grid

Fig 3.9 Final Outcome with grid

Task 1 Exercise 2 - Type & Play

In this exercise, we had instructed to find and select an image and use the structure and texture that can find in the picture as a potential to find words.

Selected Picture

Fig 4.0 Reference Picture (Selected)

Fig 4.1 First Letterform extraction and Outcome

In the first attempt I extract the word from the crack in the stone directly and use Century as my reference font. But after showing the outcome to Mr.Vinod I was pointed out that I should not use the crack of the stone as my extraction it lets the final outcome loose the structure of the stone. It seems like a crack that can appear on any broken things.

After the class I know that I should extract the letter from the surface that include the structure of the rock surface. So I come up with the follow extraction.

Fig 4.2 Second Extraction

Letter font that extract from the image : A, O, J, B, F

Refinement Process

Fig 4.3 Reference Font

I use century schoolbook bold as my reference font.

First result of the refinement

Fig 4.4 Before and After first refinement

In the first attempt I reduced the stroke width base on my refence font but I keep the structure of a stone surface by keeping the concave and convex edges of the text. After this Mr Vinod advice me to create and add some key details inside the font ( The crack of the rock and texture). So it will be more look like the reference.

Fig 4.5 Process at Adobe Illustrator

Final Outcome

Fig 4.6 Final Outcome pdf

Fig 4.7 Final Outcome Letter B

Fig 4.8 Final Outcome Letter O

Fig 4.9 Final Outcome Letter J

Fig 4.10 Final Outcome Letter F

Fig 4.8 Final Outcome Letter A

Poster Showcase

In this stage we need to create a poster by using the letterforms with relevant picture. I try to create a movie poster and played with the color tone of the picture.

Fig 4.9 Process in Photoshop

Fig 4.10 Poster Design

After showing to Mr. Vinod, he said the title looks dark. Adjust the opacity to let the title more pop up. Besides that, the font bellow seems not so suitable. He suggest to change it into San Serif font.

Final Outcome

Fig 4.10 Final Outcome of poster

FEEDBACK

Week 2

Specific Feedback:

(Grid) need to check the box sizes.

Week 3

General feedback:

Font need to extract from the whole surface not from the stroke. This will lose the structure of the reference.

Specific Feedback:

Redo and extract the letter again. Need to keep the structure of the rock more.

Week 4

Specific Feedback:

Overall looks good. But the title looks dark in the picture.

Adjust the opacity to make it lighter.

The font bellow not so suitable try to change it to Sanserif font.

REFLECTION

Experience

Recap the knowledge that we learn last semester. Exercise 1 was the part that I most struggle for. It is hard to create a creativity layout with a plain text. I use a lot of time to explore the layout and looks for reference but the some outcome not as good as expected let me feel a bit lost especially the radial system. However I'm still enjoying the whole progress. Design a new letter font from a subject is new and fun for me. Even I get it wrong and need to redo at the first I still learned a lot from it.

Observations

In the exercise 1, I learned to observe the gap between the words and information brings out different vibe. Some layout will come out with a weird looking if the gap or font are not using well. Extract letter fonts from an organic object is fun and also train our observations about things.

Findings

Typography is fun as we need to jump out of our comfort zone. Different layouts system brings out different vibe.

Lam Hui Zhen (0374770)

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