17.6.2024 - 12.7.2024 ( Week 9 - Week 12 )
Lam Hui Zhen / 0374770
Typography / Bachelor of Design (Honors) in Creative Media / Taylors University
Task 2: Exercise
Table of Contents
- INSTRUCTIONS
- TASKS
- FEEDBACK
- REFLECTIONS
- FURTHER READING
INSTRUCTIONS
Figure 2 Module Information Booklet (Typography)
TASK 3 - TYPE DESIGN & COMMUNICATION
In this exercise, we must design our font and use the font lab application to create a new font.
- o l e d s n c h t i g , . ! # need to be design
- Only choose one from the lowercase and uppercase
SKETCHES
During this stage, we need to do the sketches by using 3 types of pens. I come with 19 designs.
Figure 2.0 Sketches
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Figure 2.1 Sketches
After the consultation with Mr.Max, he suggested choosing one design among 1, 7, 8, or 9 to digitize.
DIGITIZATION
I proceed with the digitization with Design 8
Figure 2.2 Process of Digitization
Figure 2.3 First Digitization
FINAL DIGITIZATION
Moving to the final digitization I made some changes to make the font look better.
I changed all the diagonal lines into stroke form, making the design more harmonized.
Figure 2.4 Process of the Final Digitization
Figure 2.5 Final Digitization
FINAL OUTCOME
Download the font here:
https://drive.google.com/file/d/1g5oG_Pz1W9Pp1Hn7_sPbCP5_mkQSgWxL/view
Figure 2.6 Screen Grab of FontLab process
Figure 2.7 Lam regular font jpg
Figure 2.8 Lam regular font pdf
Figure 2.9 BNW Poster jpg
Figure 2.10 BNW Poster pdf
FEEDBACK
Week 9
Specific feedback
- Choose 1 design from des 1, 7, 8, and 9 to do the digitization
Week 10
Specific Feedback
- overall design is good
- the diagonal line is too thick and looks a bit weird
- make the diagonal line into a thin stroke
Week 11
- Can proceed with the letter into Fontlab
- Change the metrics for the symbol to be wider.
- It will look more nicer.
- Poster was approved
REFLECTIONS
Experience
I'm having fun while doing this task. Designing a new font on our own is a special experience I have never tried before. Everything is new to me on this task. I can maximize my creativity while doing this task.
Observations
Before doing our own design we are suggested to do some research about font design. From this, I'm aware that every design has its own theme and some of them are develop from different shapes or natural elements and more.
Finding
After doing this task, font is not just a simple text expression for me. I learned that in the process of creating fonts, there are a lot of rules we need to follow. The process is very interesting, from here I have the opportunity to learn more about the fonts.
FURTHER READING
Figure 5.0 A type Primer
Typographic design process ( pg 221)
This chapter highlights the process and its role in typographic problem-solving. A well-known model of the design process consists of five steps.
- Defining: begins by defining the problem and its parameters, including the client’s needs, a sphere of activity, goals, objectives, audience, and budget and production limitations.
- Gathering: provides essential information for the designer about the client, problem content, and production requirements.
- Ideating: The worst enemy of the design process is thinking inside the box, as it limits new possibilities and stifles the open, unconventional thinking essential for innovative solutions.
- Synthesizing: The synthesis phase narrows options and seeks closure, focusing on solutions that meet initial criteria and are aesthetically superior.
- Realizing: Implementation requires client approval, which is facilitated by regular, clear communication without jargon to build trust and prevent misunderstandings.
Figure 5.1 Sketchbooks reveal process drawings